![]() Montañez has built a lucrative second career out of telling and selling this story, appearing at events for Target, Walmart, Harvard and USC, among others, and commanding fees of $10,000 to $50,000 per appearance. Clear revenue numbers are hard to come by, but nearly every major Frito-Lay line, from Smartfood popcorn to Funyuns, now has a Flamin’ Hot variety on the market. Schools have banned the snack altogether over concerns about its popularity with children. With their spicy kick and neon-red flavor dust, Flamin’ Hot Cheetos have inspired viral rap videos, Instagram-worthy menu items and streetwear designs. ![]() Review published May 2014.Montañez is a charismatic speaker, and his tale of a Mexican American underdog whose ingenuity conquered the corporate world is a rags-to-riches fable baked into the origin of a wildly popular snack. This snack was discovered by Jeremy at Tedeschi. “Also available individually: Nacho Picoso and Fiery Habanero” “The combination of crunchy textures in explosive flavors will detonate your senses!”. But as you can see in the video, "Hot Cheetos and Takis" has a better ring to it.įrom the package: “2 explosive snacks in 1 bag!”. And it was easier to eat these two kinds out of one bag than having to mix together two different bags. The variety of textures and strong level of heat made this a very enjoyable snack for those who crave heat. It also left lots of red seasoning on the fingers and mouth. Alternating between the two kinds brought heat on top of heat, which was probably the point here - the mixture of both kinds was quite hot. It didn't seem like the Cheetos, which were supposed to be Flamin' Hot but with no mention of lime, had any less lime than the Doritos. The Doritos had a stronger but less crisp crunch and a similar flavor. ![]() We crunched in to find a fairly strong crunch and good kick of heat from the Hot Cheetos. Even the shapes didn't stand out in the bag, because although the two kinds were different (Cheetos being irregular, random cheese curls and Doritos Dinamita being mostly uniform tubular tortillas) the overall size and shape of your average Dinamita could almost pass for a particularly straight Cheeto on first glance. The seasoning color was nearly identical, with a intense shade of red the few spots on any given piece that lacked seasoning seemed to be the same shade of yellow. We opened the bag to find that although it was possible to distinguish between the two kinds, they really didn't look all that different. This combo bag allowed snackers to eat largely the same thing without having to leave the company, so it was the next logical step that we never expected - if "Hot Cheetos and Doritos Dinamita" didn't take off as a combination (or video sensation) when packaged separately, why not sell them together? Perhaps in reaction to this, Frito-Lay in 2012 introduced a Takis knockoff, Doritos Dinamita (available in Chile Limon as used here, as well as Nacho Picoso). The extremely popular "Hot Cheetos & Takis" rap (8 million+ views, see video below this review) described a popular combination of Frito-Lay's Flamin' Hot Cheetos with Barcel's Takis, which come in various flavors. It was also, in a way, a YouTube sensation brought to life.
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